And that's what keeps your beers, I mean, that's what keeps your catches and kills cold for so long. The shell is pressure injected with up to three inches of commercial-grade polyurethane foam. Don't worry it's a YETI.įlanagan: So, how do they work? The cooler's shell is made of a common plastic called polyethylene with a process called rotomolding, which uses high temperature and low pressure to create one piece of hollow plastic. If you were serious about keeping your catches, kills and "brewskies" as cold as possible, you needed a YETI.įisherman: Whoop. Their first cooler hit the market in 2006. They teamed up with a factory in the Philippines to create a cooler that they described as indestructible, with superior ice retention. The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt there weren't any coolers on the market that kept their catches, kills, and beverages cold enough for long enough. Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing. But you can get a comparably-sized cooler from legacy brands like Coleman and Igloo for around $40. Like the popular Tundra 35 that retails for $250. Drinkware, apparel, and even dog bowls.īut the coolers are what they're best known for. And they make a lot more than just coolers. Since the company was founded in 2006, YETI has become an iconic brand. This is their most expensive, the 82-gallon Tundra 350, that retails for $1,300. Graham Flanagan: YETI is known for its expensive coolers that have become a status symbol in America. Account icon An icon in the shape of a person's head and shoulders.
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